And Finally, Mr Briggs’ Presentation

July 9, 2009 by Ian Cuddy 

A superb presentation on the ‘Four Steps to Social Media Success’ from our conference chair, the masterful Dave Briggs, topped off a great day at PSFBuzz North East!

Beginning on how at a personal level, Dave explained how social media had ‘changed his life -  taking him from working at a Benefits Office to suddenly being called up by Downing Street for advice. His anecdote served as an example of the “frankly scary” pace of change in which the web is altering the world around us and the way we live.

Here’s the slides:

Four Steps to Social Media Success

And here’s his four steps for how councils should get into social media:

1. Listen >>  2. Acknowledge >>  3. Create  >>  4. Share.

Meaning (Thanks again for Sarah Lay’s indispensible notes of the session):

  • Listen: part of the reason ppl say horrible things about you is because they think you’re not listening and they can get away with it!
  • Acknowledge: even just realise there is conversation - step in!
  • Create: incremental process, try stuff
  • Share: open up data - more back to Stuart’s presentation.

The underlying philosophy, according to Dave, goes something like this: Start small, create a community, test, learn from mistakes and then move on. Learning Pool highlight this important message from his talk:

“Those that do it well will create a community with their followers; getting people to care about you is the absolute key. And if social media tools can help you to get people to care about their community, that can’t be a bad thing.”

And finally, don’t forget it to make it fun. Which brings us nicely to the final message of the day: JFDI!

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  1. PSFBuzz North East - A Fantastic Day Out in Newcastle | PSFbuzz on July 10th, 2009 1:08 pm

    [...] Dave Briggs - Conference Chair [...]

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